GMC and Ford, first place in the index study 2024 sales satisfaction of JD Power Mexico According to the aforementioned JD Power 2024 Sales Satisfaction study, and the more than 3 thousand surveys carried out on users of new vehicles between November 2023 and April 2024, GMC ranked first among luxury brands, with a score of 912 points. BMW with 901 points ranked second in this segment, and Mercedes Benz in third place with 893 points. In the volume segment, Ford came in first place, with a score of 902 points. In second place is SEAT, with 898 points, and Toyota in third with 890 points obtained. The 2024 Study provides interesting data in this eleventh year of preparation, and provides car manufacturers and consumers with an objective measure of the satisfaction levels of new vehicle buyers. In addition, the study emphasizes the relevance of the online vehicle buying experience, and examines customer satisfaction with the dealer-seller through six measures: Dealer staff (28%); delivery process (21%); installations (20%); negotiation process (12%); paperwork (13%); and the brand’s website (5%). This 2024 study was based on evaluations of new vehicle buyers in Mexico, considering models from 2022 to 2024, after 1 to 12 months of vehicle ownership, and was carried out between November 2023 and April 2024.
